Turning ready on paper into ready in practice

Stress testing crisis policies to give Definition confidence in its response before ever it’s tested for real.

Capabilities

  • Governance & Compliance: Regulatory readiness | Policies & controls design

  • Security & Resilience: Information security | Incident management | Business

  • Operating Model & Adoption: Operating principles | Process design 

Delivery

Background

Having grown rapidly through acquisition, Definition is a brand, marketing and communications specialist with c.100 people and 300+ clients worldwide.

A DATA Health assessment confirmed its technology was well managed, but focused attention on incident management, business continuity and disaster recovery and what would happen in practice:

  • Who would take control?

  • What would happen to the operation?

  • Who was responsible for what, and when?

  • Did they understand the role they would play?

Approach

AIK Advisory worked with Definition to turn its crisis policies into practical processes people could follow under pressure.

Protect: building crisis policies that work

AIK Advisory developed Definition’s incident management, business continuity and disaster recovery approach to ensure:

  • each plan addressed its distinct purpose

  • all three would work together as part of a coordinated response.

Navigate: challenging assumptions before they’re tested

Reworking the policies surfaced some potential gaps between what Definition might need in a crisis and what was available, and whether the gaps were material. AIK Advisory helped clarify:

  • what it could expect from suppliers

  • where responsibility sat

  • whether anything needed to change.

Embed: making people part of the plan

Existing roles, escalation routes and oversight were interrogated and redefined to establish:

  • who needs to be involved and what is expected of them

  • clear division of labour – decision-making, communications, execution

  • deputies and ‘command chains’.

The plans were signed off by the Board, with responsibilities communicated and acknowledged across the business.

Outcome

Enable: operational and commercial confidence

Definition now has a clear response it can follow, should the worst happen:

  • people and suppliers know their roles

  • they can focus on managing the situation rather than reformulating policy under pressure

  • robust plans help demonstrate to major and highly regulated clients and prospects that Definition is a well-run, resilient business.

Alan brought exactly the kind of constructive challenge we needed – questioning our assumptions, drawing on his experience and helping us to think through what would happen in practice. He helped us commit robust, easy-to-follow plans to paper, and ensure everyone understands them and their role in them.”

Adam Sumnall, CFO, Definition

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